May 11 LP batch — copy review

role-specific

mh-may11-501-lifecycle-specialist

Open live →

Source ad creative

Ad angleLifecycle / Email Specialist

ICP segmentCMO or Marketing Director whose lifecycle / email programme is underperforming

ScenarioHas a list but no one owning it; revenue from email is leaving on the table

HypothesisWe believe the role portrait format will replicate for Lifecycle given the same intent-match mechanism — buyer knows exactly what they need.

Ad headlineLifecycle Marketing Lead. Matched in 48 Hours.

Ad supporting lineRevenue is sitting in your list. Get a lifecycle specialist who owns the strategy and the sends — 48 hours to match.

Ad CTAGet Matched in 48 Hours

Landing page target/role/email-marketer

Message matchLP must be the Email / Lifecycle role page — role name must appear in H1.

LP copy

Lifecycle marketing

Senior lifecycle marketers, matched in 48 hours.

Operators who own strategy and the sends. Vetted at companies with mature email programs.

▢ mail Strategy and execution from one operator
▢ badge-check Klaviyo, Iterable, HubSpot, Customer.io
▢ timer Two-week trial. Monthly billing.

Get matched 48-hour match. Two-week trial.

Email programs stall under shared ownership.

Most lifecycle stacks lack a single accountable operator.

▢ file-text

Strategy without execution

A playbook lands. Campaigns never go out.

▢ users

Fractional generalists

One person on six channels. Email gets the leftovers.

▢ alert-triangle

Junior at the console

ESP access without the seniority to call deliverability.

One operator. Strategy and sends.

Every match has run lifecycle at a company with measurable email revenue.

▢ briefcase

Single owner

The operator who briefs is the operator who sends.

▢ layers

ESP fluent

Klaviyo, Iterable, HubSpot, and Customer.io covered.

▢ bar-chart-3

Attribution by week two

Revenue per send tracked from the first campaign.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Fifteen minutes on your ESP, list, and revenue goals.

▢ handshake

Match

A senior lifecycle operator in your inbox within 48 hours.

▢ timer

Trial

Two weeks of work. Wind-down on us if it misses.

Different from the alternatives.

Three ways the match defeats common lifecycle failure modes.

▢ user-check

vs. agency

A senior operator runs the account end-to-end.

▢ shield-check

vs. freelancer

Vetted at scale, with references from senior leaders.

▢ zap

vs. in-house hire

Working in 48 hours. Hiring takes a quarter.

What the first month produces.

A senior operator running the channel from day one.

▢ mail

First flow live

Welcome series or win-back shipped inside the trial.

▢ trending-up

Channel under ownership

One person accountable for the email program.

▢ target

ESP fluency day one

No ramp on tooling you already pay for.

▢ bar-chart-3

Attribution wired up

Revenue per send tracked from the first campaign.

▢ layers

Segmentation built

List organized for the next quarter of campaigns.

▢ badge-check

Sender reputation defended

Deliverability handled before the first send.

Get matched this week.

Two-week trial. Monthly billing.

Get matched 48-hour match. Two-week trial.

social-proof

mh-may11-502-reddit-cmo

Open live →

Source ad creative

Ad angleSocial Proof — Reddit CMO

ICP segmentCMO / fractional leadership buyer in peer community

ScenarioSees peer validation in a familiar format; lower ad guard than traditional creative

HypothesisWe believe the Reddit thread format lowers ad scepticism for senior buyer personas who self-identify as community members.

Ad headlinepost: anyone found a reliable way to get CMO-level thinking without the full-time exec hire?

Ad supporting linereply: MarketerHire. fractional CMO matched in 48 hours, two-week trial, and it was the first thing that actually stuck.

Ad CTAGet Matched Now

Landing page target/chief-marketing-officer

Message matchLP must match the fractional / CMO framing — not a generic homepage.

LP copy

Fractional CMOs and senior operators

Fractional CMOs, matched in 48 hours.

CMO-level thinking without the full-time exec hire. Vetted operators, trialled before any long-term contract.

▢ crown Fractional CMOs and Heads of Growth
▢ shield-check Three-step vetting
▢ timer Two-week trial. Monthly billing.

Get matched 48-hour match. Two-week trial.

Most senior marketing 'experts' just spend money.

Three patterns the bench keeps producing for fractional and CMO-level roles.

▢ dollar-sign

Strategy-deck operators

Frameworks land. The channel does not move.

▢ users

Pitch team, delivery team

The senior on the call is gone by week two.

▢ x-circle

Full-time exec overkill

A six-figure hire for a fractional engagement.

Vetted before they meet you.

Every operator clears intake, work-sample, and a senior reference.

▢ shield-check

Three-step vetting

Intake, work-sample, senior reference. Pass rate around one percent.

▢ briefcase

Senior on the keys

The operator you meet is the operator who runs the work.

▢ timer

Trial first

Two weeks together before any long-term commitment.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Role, channel, timeline. Fifteen minutes.

▢ handshake

Match

One senior operator, vetted to your brief.

▢ rotate-ccw

Trial

Two weeks of work. Wind-down on us if it misses.

Different from the alternatives.

Three things peer-search and direct hiring can't ship.

▢ shield-check

vs. agency

A senior operator on the account. Monthly billing.

▢ badge-check

vs. freelancer marketplace

Vetted by humans, not by portfolio sorts.

▢ zap

vs. in-house hire

Working in 48 hours. Hiring takes a quarter.

Senior judgment from day one.

A senior operator running the work, not learning it.

▢ zap

Working day one

Brief to live inside the trial window.

▢ briefcase

Operator-grade pedigree

Done it before, at scale, at a recognisable company.

▢ bar-chart-3

Outcome visibility

Trial-window metrics reported, not promised.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ shield-check

Accounts stay yours

Brand voice and ad accounts in your control.

▢ rotate-ccw

Replacement built in

Wrong fit? The next match is on us.

Get matched.

Two-week trial. Monthly billing.

Get matched 48-hour match. Two-week trial.

timing

mh-may11-503-q2-loss-aversion

Open live →

Source ad creative

Ad angleQ2 Loss Aversion

ICP segmentCMO or Marketing Director behind on Q2 targets

ScenarioQ2 is underway, results are not where they need to be, every week without the right talent compounds the gap

HypothesisWe believe loss aversion framing tied to Q2 timing will convert better than benefit framing because the cost of inaction is live and felt.

Ad headlineEvery Week Without the Right Marketer Is a Week Your Competitors Pull Ahead.

Ad supporting lineQ2 doesn't wait. Get matched with a senior marketer in 48 hours and stop losing ground.

Ad CTAGet Matched Now

Landing page targetHomepage

Message matchLP must have urgency — 48-hour match and trial prominently above fold.

LP copy

Q2 is already moving

Every week without a senior marketer costs the quarter.

A vetted senior operator in seat in 48 hours. Two-week trial. Monthly billing.

▢ zap 48-hour match
▢ timer Two-week trial
▢ rotate-ccw Monthly billing

Get matched 48-hour match. Two-week trial.

Hiring channels move on quarters.

Three failure modes a slower process keeps producing.

▢ trending-up

Competitors ship first

Their tests run while your plan waits for staffing.

▢ dollar-sign

Budget keeps spending

Spend continues without senior judgment behind it.

▢ hourglass

Hiring drags a quarter

Recruiters take weeks. The miss takes a quarter.

An operator in seat this week.

Brief to senior operator in 48 hours. No long-term commitment.

▢ zap

48-hour match

One senior operator, vetted to your brief.

▢ briefcase

Senior on the keys

The operator is the person running the work day one.

▢ timer

Trial first

Two weeks together before any long-term contract.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Role, channel, and the quarter you're chasing.

▢ handshake

Match

Vetted senior operator in your inbox within 48 hours.

▢ timer

Trial

Two weeks of work. Decide at the end.

Different from the alternatives.

Three things slower channels can't deliver this quarter.

▢ zap

vs. recruiters

Working in 48 hours. Slates take weeks.

▢ shield-check

vs. agency

A senior operator on the account. Monthly billing.

▢ badge-check

vs. freelancer

Vetted at scale, with references from senior leaders.

What the next two weeks deliver.

A senior operator working — not interviewing.

▢ zap

First test live

Inside the trial, not in a planning doc.

▢ trending-up

Weekly performance read

Trial-window metrics reported by week two.

▢ briefcase

Senior judgment on budget

An operator who has spent at scale before.

▢ layers

Channel depth day one

No ramp on the platform.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ rotate-ccw

Replacement built in

Wrong fit? The next match is on us.

Get matched.

48-hour match. Two-week trial.

Get matched 48-hour match. Two-week trial.

risk-removal

mh-may11-504-bad-hire-fb-test

Open live →

Source ad creative

Ad angleSkip Bad Hire (FB test)

ICP segmentStartup CMO / Founder burned by bad hires

ScenarioPrevious hire underperformed; seeks vetting assurance before committing again

HypothesisWe believe Facebook placement will deliver at or below Instagram CPA on this proven angle, validating the platform re-inclusion.

Ad headlineSkip your next bad marketing hire.

Ad supporting lineGet vetted senior marketers in 48 hours.

Ad CTAHire the World's Best Marketing Talent

Landing page targetHomepage

Message matchLP must lead with vetting credibility above the fold.

LP copy

Vetted senior marketers, in 48 hours

Skip the next bad marketing hire.

Every operator clears intake, work-sample, and a senior reference before reaching you. Two-week trial before any long-term contract.

▢ shield-check Three-step vetting
▢ timer Trial before commitment
▢ rotate-ccw Free replacement if the trial misses

Get matched Two-week trial. Free replacement.

Marketing hires take 90 days to evaluate.

Three patterns the bad hire repeats.

▢ alert-triangle

Senior on paper

The resume reads senior. The output reads junior.

▢ x-circle

Long onboarding

Three months of ramp before the work shows.

▢ dollar-sign

Six-figure cost

Salary clears. Metrics do not.

Vetted before they reach you.

Three steps before any operator gets matched.

▢ shield-check

Three-step vetting

Intake, work-sample, senior reference. Pass rate around one percent.

▢ badge-check

Trial first

Two weeks of work before any long-term contract.

▢ rotate-ccw

Free replacement

If the trial misses, the next match is free.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Role, channel, timeline. Fifteen minutes.

▢ handshake

Match

One senior operator vetted to your brief.

▢ timer

Trial

Two weeks together. Decide at the end.

Different from the alternatives.

Three things the in-house, agency, and freelancer path can't promise.

▢ shield-check

vs. in-house hire

Trial first. Three months of risk avoided.

▢ user-check

vs. agency

A senior operator on the account. Monthly billing.

▢ badge-check

vs. freelancer marketplace

Vetted by humans, not by portfolio sorts.

What the trial reveals.

Two weeks to see the operator before any long-term commitment.

▢ zap

Working day one

Brief to live inside the trial window.

▢ briefcase

Operator-grade pedigree

Done it before, at scale, at a recognisable company.

▢ bar-chart-3

Trial-window metrics

What moved in two weeks, reported.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ shield-check

Accounts stay yours

Brand voice and ad accounts in your control.

▢ rotate-ccw

Replacement on us

Wrong fit? The next match is free.

Get matched.

Two-week trial. Free replacement.

Get matched Two-week trial. Free replacement.

timing

mh-may11-505-q2-gtm-gap

Open live →

Source ad creative

Ad angleQ2 GTM Gap

ICP segmentFounder or CMO planning Q2 go-to-market who lacks the right team to execute

ScenarioHas a Q2 plan on paper but no senior operator to run it — a generalist or agency won't cut it

HypothesisWe believe tying the brief to Q2 planning creates a timely hook that outperforms evergreen messaging for buyers in active planning mode.

Ad headlineYour Q2 Plan Is Ready. Your Marketing Team Isn't.

Ad supporting lineClose the gap fast. Senior marketers matched in 48 hours, two-week trial, no long-term commitment.

Ad CTAGet Matched Now

Landing page targetHomepage

Message matchLP must lead with speed-to-hire and trial — not a role-specific page.

LP copy

Close the Q2 gap

Your Q2 plan is ready. Your team isn't.

A senior operator matched to your brief in 48 hours. Two-week trial. Monthly billing.

▢ zap 48-hour match
▢ timer Two-week trial
▢ rotate-ccw Monthly billing

Get matched 48-hour match. Two-week trial.

Plans outpace team capacity.

Three patterns slow the team behind the plan.

▢ users

Generalists at scale

One person on six channels owns none of them.

▢ hourglass

Hiring takes a quarter

The role gets filled after the quarter ends.

▢ alert-triangle

Agency staffing drift

The senior on the pitch is rarely the operator.

A senior operator in 48 hours.

Vetted to your brief. Trial first. No long-term lock-in.

▢ zap

48-hour match

One senior operator, briefed and ready.

▢ briefcase

Senior on the keys

The operator is the person doing the work.

▢ timer

Trial first

Two weeks together before any long-term contract.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

The plan, the role, the targets.

▢ handshake

Match

Vetted senior operator in your inbox within 48 hours.

▢ timer

Trial

Two weeks of work. Decide at the end.

Different from the alternatives.

Three things slower channels can't deliver this quarter.

▢ zap

vs. recruiters

Working in 48 hours. Slates take weeks.

▢ shield-check

vs. agency

A senior operator on the account. Monthly billing.

▢ badge-check

vs. freelancer marketplace

Vetted at scale, with references from senior leaders.

What the next two weeks deliver.

A senior operator working — not interviewing.

▢ zap

First test live

Inside the trial, not in a planning doc.

▢ briefcase

Senior judgment on the plan

An operator who has run this play before.

▢ layers

Channel depth day one

No ramp on the platform.

▢ bar-chart-3

Weekly performance read

Trial-window metrics reported by week two.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ rotate-ccw

Replacement built in

Wrong fit? The next match is on us.

Get matched.

48-hour match. Two-week trial.

Get matched 48-hour match. Two-week trial.

social-proof

mh-may11-506-named-company-proof

Open live →

Source ad creative

Ad angleNamed Company Social Proof

ICP segmentMid-market CMO or VP in active consideration — comparing MarketerHire against alternatives

ScenarioHas researched options; wants proof from a recognisable or relatable company, not a generic quote

HypothesisWe believe a testimonial that names company type and outcome metric will outperform anonymous review cards because it answers 'is this for companies like mine?'

Ad headline'We went from zero paid social to $2M in pipeline in 90 days.' — Series B SaaS, Head of Growth

Ad supporting lineReal results from real companies. MarketerHire matches you with the marketer who delivers them.

Ad CTAStart With a Trial

Landing page targetHomepage

Message matchLP must feature proof elements prominently — 6,000+ companies, testimonials if available.

LP copy

Series B SaaS, Head of Growth

"From zero paid social to $2M in pipeline in 90 days."

One outcome from the pool. Stage-tagged, role-tagged, channel-tagged. Matched in 48 hours.

▢ trophy Outcomes tagged by stage, role, and channel
▢ badge-check Trial before any long-term contract
▢ zap 48-hour match

Start a trial Two-week trial. Monthly billing.

Generic proof loses signal for buyers.

Three patterns that strip identification from testimonial pages.

▢ users

Anonymous quotes

No stage, role, or metric. Nothing to identify with.

▢ x-circle

One-off outcomes

A single result does not prove a pool.

▢ alert-triangle

Logos without operators

Brand walls. No names of the people who shipped.

Stage-tagged outcomes you can sort by.

Every match comes with the company shape, role, and channel behind the result.

▢ trophy

Stage-tagged outcomes

Series B SaaS, DTC, marketplace. Sortable by company shape.

▢ target

Channel-deep operators

The person behind the outcome runs the channel.

▢ layers

Pattern at scale

30,000+ matches across 6,000+ companies.

Three steps to a senior operator.

Fifteen minutes to brief. Forty-eight hours to match.

▢ file-text

Intake

Company stage, role, channel.

▢ handshake

Match

An operator who has run this play, at this stage.

▢ timer

Trial

Two weeks of work before any long-term commitment.

Different from the alternatives.

Three things testimonial pages and review sites can't deliver.

▢ trophy

vs. logo walls

Tagged outcomes, not unattributed company names.

▢ badge-check

vs. anonymous reviews

Stage and role on every outcome.

▢ rotate-ccw

vs. one-off wins

A pool of operators, not a single result.

What the trial looks like.

Two weeks of work, with stage-matched proof under it.

▢ zap

First test live

Inside the trial, not in a planning doc.

▢ briefcase

Stage-matched record

Done it before at a company that looks like yours.

▢ bar-chart-3

Trial-window metrics

What moved in two weeks, reported.

▢ user-check

Direct operator access

Talk to the person shipping the work.

▢ shield-check

Accounts stay yours

Brand voice and ad accounts in your control.

▢ rotate-ccw

Replacement built in

Wrong fit? The next match is on us.

Start with a trial.

Two-week trial. Monthly billing.

Start a trial Two-week trial. Monthly billing.